Shopping on Instagram: Tag WooCommerce Products in Posts and Drive Traffic to Your Store
In the past, the only way to connect your followers with your products was through the link in your bio, or links in Instagram Stories, this new feature provides a seamless experience for people to shop products directly from your posts.
Why Your Business Should Be Using Instagram Shoppable Posts
Shoppable posts are Instagram’s next big step in becoming a more business-friendly platform.
Thanks to the new feature, Instagram users can complete their buying journey, from discovery to checkout, without ever leaving the Instagram app.
And with 80% of Instagram’s 800 million users already following an “active shopping business” account (and 200 million users visiting one or more business profiles daily), giving people the ability to shop natively within the Instagram app makes a lot of sense.